Part of the Web professional's job is to keep abreast of current trends in technology.
Even if you never choose to run a Weblog yourself, it's good to understand the functionality
blogs offer in case a client or your employer has an idea or business need that could be
supported by a blogging software package.
Some of the uses for blogs include:
Personal: an individual may want a blog to help keep family and friends informed of what's going on in
their lives.
Topical: some blogs are devoted to a specific topic, such as politics or computer hardware.
These often read more like magazines than blogs.
Marketing: corporations are getting into blogging; when well-executed, this type of blog can be a great
tool for corporate communications, creating excitement about products and services, or used as an internal
tool to keep employees up-to-date on company news.
It features a template editor that allows you to alter the look and feel of your Weblog,
and offers an intuitive template tag language to provide greater control over the type of
content that's displayed on your templates. And, of the packages reviewed, this is the only
one that can run multiple blogs from the same installation. This means that you can run many
blogs simultaneously (for example, on a group site at which each member has his or her own blog),
yet you can manage them all from one location.